Digital Marketer

I Turn Ideas Into Digital Growth.

I'm Niharika Verma, a digital marketer passionate about SEO, content, social media and performance marketing. I combine research, creativity and strategy to create digital marketing solutions that are built to perform.

SEO • Content • Social Media • Paid Ads

Digital Marketer - Niharika Verma
Behind marketing strategy

About Me

My journey into digital marketing has allowed me to explore different sides of the field — from SEO and content marketing to social media, Google Ads, Meta Ads, and website optimization. During my internship, I gained hands-on exposure to SEO, keyword research, content optimization, Google Ads, and campaign management, giving me an opportunity to understand how marketing works beyond just theory.

What I enjoy most about digital marketing is the thinking behind it—understanding an audience, finding the right message, choosing the right platform, and using data to make better decisions.

My background in Mathematics has naturally strengthened my analytical approach, while my interest in content and design allows me to bring creativity into the way I communicate ideas.

I'm still at the beginning of my professional journey — and that's something I see as an opportunity. I'm curious, willing to learn, and focused on turning every project into a chance to understand marketing a little better.

Research. Create. Optimize. Grow.


My skills

SEO

Keyword research & search intent analysis
On-page SEO & content optimization
Off-page SEO & link-building basics
Website visibility & organic growth
SEO-focused content strategy

Social Media Marketing

Audience-focused content planning
Social media strategy & campaign ideas
Engaging posts, captions & creatives
Brand awareness & audience engagement
Performance tracking & content optimization

Paid Advertising

Google Ads — Campaign setup & optimization
Meta Ads — Ad Creation & Optimization
Campaigns — Management & Tracking
Creatives — Ad Copy & Visuals
Analytics — Performance Monitoring

Website & WordPress

WordPress Website Development
Website Content Optimization
SEO-Friendly Page Structure
User-Friendly Website Layouts
Basic Website Performance Optimization

Content Marketing

Content Strategy — Goal-focused planning.
SEO Content — Search-optimized content.
Ad Copy — Engaging, action-driven copy.
Audience Messaging — Relevant, audience-focused messaging.

Creative Marketing

Audience-focused creative concepts
Engaging ad copy & messaging
Canva-based visual content
UGC & promotional content ideas
Creative landing pages with clear CTAs

Work

Some Projects

A look at how I approach real marketing problems — from research and strategy to execution.

1. Brands Digital marketing strategy

Sheleadsindia and Bolin Brand

Real-world marketing strategies built through research, audience insights, and creative execution. Explore how I approach branding, content, SEO, and digital growth across different projects.

Audience Segmentation

Content Strategy

SEO Strategy

Email- Marketing

Funnel Strategy

2. Paid Advertising & Creative Strategy

Performance Creative

Strategic ad creatives built around audience psychology, strong hooks, compelling messaging, and clear CTAs. Focused on turning attention into action through creative concepts designed for performance.

Angles

Copy Structure

Formats

Channels

Research

3. Conversion Rate Optimization

Strategic Landing Pages

Search-optimized landing pages designed to rank and convert, bridging the gap between what users search for and the exact solutions they need.

User Journey

Offer Strategy

Lead Capture

Copywriting Work

Funnel Strategy

4. UGC & Video Marketing

UGC Video Strategy

Short-form video concepts scripted around a simple emotional arc: trigger, pain, movement, CTA. Presented as creative strategy and copywriting work.

Script writing

Creative Approch

Video Format

Pain Points

Platforms